Hexagon is a $5.5B company you’ve probably never heard of.

The goal was to help change that.

I led company-wide messaging and promotions for HxGN LIVE Global 2023, Hexagon’s premier technology conference in Las Vegas.

PRE-EVENT SITE

Created conference messaging guidelines for 400 marketing employees + promo kits* for multiple divisions, 9 event summits and customers from 27 industries.

*(21 event emails, sales scripts, company-wide digital assets and PPC video ads)

PROMO BLOGS VIA WORDPRESS

After signage, mobile app work and a whole lot of promotions — more than 3,600 people attended HxGN LIVE Global 2023, the most in a decade.

Knockout keynotes by President and CEO Paolo Guglielmini and CTO Burkhard Boeckem fueled company enthusiasm. I helped align communication and messaging for their biggest announcements — collaborations with NVIDIA and Sony, resulting in a 4% company stock increase overnight.

BESIDES LIVE EVENTS, I WORK ON…

Improving and simplifying global communication, including from C-suite executives, for 24,000 employees in 50 countries.

Helping employees tell their success stories.

Creating engaging content for customers worldwide.