Annie Armstrong Easter Offering (AAEO)
Most people don't know it, but AAEO gives millions of dollars to North American churches.
Every single year.
We were tasked with creating a new face and voice for AAEO. That played out through messaging docs, site overhauls, new branding and a whole lot of copy. I was in charge of all copy for the site and worked closely with the client and my team to get it just right.
For a look at the full site, click the image below.